1.Respond to ALL FOUR QUESTIONS. Each question carries 5 marks. Response to each question attempted should be at least 500
ould be at least 500 words. The document should adhere to APA guidelines. Please state the question and then post your answer below the Question.
Q1. How does marketing research help in the marketing planning process? Use a hypothetical business (e.g. a small sporting goods store, local hardware manufacturing small business, an independent publishing company, etc.) to discuss how market research helps in compiling market intelligence with regard to aspects such as product decisions, customer segmentation decisions, brand and pricing decisions, keeping stakeholders happy.
Q2. NuVision Lens, a mail-order contact lens company has struggled to break even after being five years in the eyewear market. The company’s founders had thought that high demand would exist for mail-order supply as a low-cost alternative to purchasing contact lenses at optical outlets. However, the market share of NuVision continues to be much less than the retail stores. NuVision Lens has hired you as their marketing consultant. Outline the steps that you will take to formulate a problem statement and research objective on the above situation.
Q3. Your friend, Ms.Destiny Brown is the CEO and founder of ‘Hide and Chic’ an upscale leather goods store based in Houston, Texas. Ms. Brown is actively considering to expand her company’s product line to include sports accessories including golf gloves, premium quality leather grips for tennis, squash, racquetball, badminton rackets, leather sports bags, etc. She has hired you to undertake a marketing research study to determine whether a market exists among retail outlets and sporting goods distributors in Houston, for these specialty items under the ‘Hide and Chic’ brand name.
Define and describe the target population for this study?
Discuss the sampling methods that could be used in this study.
Recommend, with reasons, the most optimal sampling procedures for this study.
Q4. Farm Fresh Grocery’ (FFG) has always used paper bags for sacking groceries. However, management has noticed that some competitors are offering reusable bags to their customers. FFG management has asked you to find out if its current customers would prefer bringing the reusable bags every time they visit the FFG store. A) Select two projective techniques to use in your research. Give reasons for your choice. B) Describe in detail how your two chosen techniques would be applied to this research problem.
2.URGENT PLZZZ PLZZ ANSWER
Coupon redemption, a strategy for spurring sales, is the variable of interest to this study.
erest to this study.
Needless to say, this sales strategy will be effective when the distribution channels for the product in question are well planned, when there is sufficient advertising to let the consumers know about the promotion, when the package clearly indicates the coupon redemption scheme with the expiration date, if any, and the packaging of the product is of the right size (neither too big nor too small to serve the needs of the consumer). Of course, all these factors will not help, unless there is an established frequent need for the product for consumers.
Develop a theoretical framework for the above mentioned scenario.
Read the following information identify the concepts and develop a conceptual model for the scenario below.
Incidence of smoking in movies has started to increase again, after having declined for several decades. According to the National Cancer Institute smoking is seen in at least three out of four contemporary box office hits. What's more, identifiable cigarette brands appeared in about one-third of all movies in 2019. Exposure to smoking in movies is an important predictor of adolescent smoking initiation: smoking in movies has been shown to affect adolescents' intentions to start smoking. In turn, the intentions to start smoking are determined by a more positive attitude toward smoking after seeing a film character smoke. Recent research has revealed that the relationship between seeing a film character smoke and the attitude toward smoking is stronger when a person's identification with a film character increases. These findings are consistent with social learning theory, which predicts that attitudes and behaviors are modeled by observing the behaviors of others.
HELP URGENT PLZ
QUESTION IS NOT INCOMPLETE OR MISSING
1)Dorothy Dunning , Chief Production Manager , was on top of the world just two years ago . In her nontraditional job , she was cited to be the real backbone of the company , and her performance was in no small measure responsible for the mergers the institution was contemplating with other well - known global corporations . Of late though , the products of the company had to be recalled several times owing to safety concerns . Quality glitches and production delays also plagued the company . To project a good image to consumers , Dunning developed a very reassuring web site and made sweeping changes in the manufacturing processes to enhance the quality of the product , minimize defects , and enhance the efficiency of the workers , A year after all these changes , the company continues to recall defective products !
Do you think so research might have solved the Dorothy problem , if yes how ? (Be specific while answering and plan the body of writing recalling the concept of research ) 3marks
2) The GAAP ( Generally Accepted Accounting Principles ) do an unacceptable job of accounting for the principal activities of the Information Age companies . Today , investors are in the dark because the accounting is irrelevant . The basic purpose of accounting is to provide useful information to help investors make rational investment , credit , and similar decisions , but today's most important assets and activities - intellectual capital and knowledge work are totally ignored . Professor Robert A. Howell wants to reform the accounting system with the goal of making clear the measurement of how companies produce cash and create value .
How would you define the problem in the following case ? 2 MARKS