1. (‘JJ) uses a certain machine to produce carjacks. The machine cost the company $90,000 three years ago. The reduced
...
s ago. The reduced book value now stands at $60,000. A new model of the machine is currently available for $139,350. The new machine has a useful life of five years, at which time it will be sold for $20,000. Using the new machine, the expected unit sales of the car jacks would be 6,000 car jacks per annum. The estimated unit selling price is $35 for the first year. As a result of the COVID-19 pandemic in Singapore, JJ is experiencing labour shortage. JJ will have to transfer workers from another department to the new project. These workers earn a contribution of $2 per direct labour hour in their original department. The fixed overhead cost would be $2.20 per hour and this is expected to remain unchanged. JJ’s products are being sold to a distributor. The sales agreement allows the selling price to rise at the rate of 10 percent per year after the first year. The unit cost price, except for fixed costs, is expected to increase at the same rate as the selling price. Working capital requirements are expected to be $15,000 in the first and second years, increasing to $18,000 in the third year and is expected to remain at this level till the end of the project. All the amounts of working capital will be recovered at the time of project termination. The new project uses cutting-edge technology and so enjoys a tax holiday from the authorities. The drawback of using this high-risk approach is that the new project requires a minimum return of 27 percent per annum. Required: Identify the relevant cash flows for the decision as to whether JJ should proceed to purchase the new machine. Note: To show all workings with accompanying explanations. Word count requirement: 800
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2.
Here is a scenario where you would have to deal with a customer who is being rude and abusive. You
...
work for as a customer service representative at a call center for a company that makes exercise equipment. A customer calls in complaining that her treadmill motor is smoking. She has called in previously and was informed that her
warranty has been voided because she did not follow the maintenance instructions in the handbook for her machine. She is upset because no one ever told her about maintenance when she bought the machine. She starts calling you a crook for robbing her, and continues to call you names (including some we can’t print).
Explore what steps you would take in this situation to remain calm and relaxed.
How would you go about de-escalating the situation?
How do you avoid correcting the customer and putting her on the defensive?
If it became absolutely necessary, how would you phrase a warning to refrain from personal attacks?
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3.1. Find the second-order derivative of the following function:f(x) = log2cosx+ lnπ
2. Using limit definition of derivative, determine whether
f(t) =1,t≤0
1/2(t+
...
definition of derivative, determine whether
f(t) =1,t≤0
1/2(t+ 5),0< t≤1 is differentiable at t= 1
√t+ 2, t >1
3. FM Corporation is a company that manufactures face masks. For everyxthousand pieces of facemask sold, the company’s revenue (in thousand pesos) isR(x) =x(5 +x),x≥0.
a. If the company soldxthousand pieces of face mask, find the company’s marginal revenue.Note: Marginal revenue is the increase in revenue that results from the sale of one additionalunit of output.
b. Find the number of face mask sold if the company has a marginal revenue of Php 25,000.
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5.Respond to ALL FOUR QUESTIONS. Each question carries 5 marks. Response to each question attempted should be at least 500
...
ould be at least 500 words. The document should adhere to APA guidelines. Please state the question and then post your answer below the Question.
Q1. How does marketing research help in the marketing planning process? Use a hypothetical business (e.g. a small sporting goods store, local hardware manufacturing small business, an independent publishing company, etc.) to discuss how market research helps in compiling market intelligence with regard to aspects such as product decisions, customer segmentation decisions, brand and pricing decisions, keeping stakeholders happy.
Q2. NuVision Lens, a mail-order contact lens company has struggled to break even after being five years in the eyewear market. The company’s founders had thought that high demand would exist for mail-order supply as a low-cost alternative to purchasing contact lenses at optical outlets. However, the market share of NuVision continues to be much less than the retail stores. NuVision Lens has hired you as their marketing consultant. Outline the steps that you will take to formulate a problem statement and research objective on the above situation.
Q3. Your friend, Ms.Destiny Brown is the CEO and founder of ‘Hide and Chic’ an upscale leather goods store based in Houston, Texas. Ms. Brown is actively considering to expand her company’s product line to include sports accessories including golf gloves, premium quality leather grips for tennis, squash, racquetball, badminton rackets, leather sports bags, etc. She has hired you to undertake a marketing research study to determine whether a market exists among retail outlets and sporting goods distributors in Houston, for these specialty items under the ‘Hide and Chic’ brand name.
Define and describe the target population for this study?
Discuss the sampling methods that could be used in this study.
Recommend, with reasons, the most optimal sampling procedures for this study.
Q4. Farm Fresh Grocery’ (FFG) has always used paper bags for sacking groceries. However, management has noticed that some competitors are offering reusable bags to their customers. FFG management has asked you to find out if its current customers would prefer bringing the reusable bags every time they visit the FFG store. A) Select two projective techniques to use in your research. Give reasons for your choice. B) Describe in detail how your two chosen techniques would be applied to this research problem.
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6.It is estimated that during any one hour period, an average of 10 Internet users visit the
website of Sport-Equip Ltd,
...
of Sport-Equip Ltd, a company that sells sports equipment. Some of the users
who visit the website end up buying sports equipment from the website while others are
simply browsing in order to obtain product information.
(a) Clearly explain and justify which probability distribution you would use to
describe the number of Internet users who visit the website of Sport-Equip Ltd
in a one hour period. [There is no need to calculate any probabilities for this part
of the question]
(5 marks)
(b) What is the probability that during any half-hour period, there will be less than 3
visitors to the website?
(5 marks)
(c) What is the probability that during any two-hour period, there will be more than
15 visitors to the website?
(5 marks)
(d) If a user has just visited the website, find the probability that the website will
have another visitor within the next 10 minutes. In your answer, state the
probability distribution you have used and explain your choice.
(4 marks)
(e) It is estimated that 40% of Internet users who visit Sport-Equip Ltd’s website
buy a product from the company. If 100 users visit the website over a given
period of time, find the probability that more than 50 of them will buy a product
from the company. In your answer, state the probability distribution you have
used and explain your choice
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8.CyberToys is a small chain that sells computer hardware and software and specializes in personal service. The company has four
...
vice. The company has four stores located at malls and is planning on expanding to other locations. Each store has a manager, a technician, and between one and four sales reps.
The owners want to create a personnel records database, and they asked you to review a table that they had designed. They suggested fields for Store Number, location, store telephone, manager name, and manager home telephone. They also want fields for technician name and technician home telephone and fields for up to four sales rep names and sales rep home telephones.
Draw an Entity Relationship Diagram modeling their suggested design.
Analyze their original design using the normalization concepts you learned in Module 9. For this part of the question, make sure you begin with the original table in an unnormalized form as requested by the company. Work your way through 1st, 2nd, and 3rd normal forms. At each point, be sure you use the standard notation format to show the changes in the structure of your table(s) (Module 9; 9.6.1). During your analysis, be sure to explicitly illustrate/write about the reason behind the design decisions you make. Additionally, each normal form should have it's own section/heading.
Draw a final ERD showing your final analysis showing the relationship among the entities you identified during normalization
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9. CyberToys is a small chain that sells computer hardware and software and specializes in personal service. The company has four
...
rvice. The company has four stores located at malls and is planning on expanding to other locations. Each store has a manager, a technician, and between one and four sales reps.
The owners want to create a personnel records database, and they asked you to review a table that they had designed. They suggested fields for Store Number, location, store telephone, manager name, and manager home telephone. They also want fields for technician name and technician home telephone and fields for up to four sales rep names and sales rep home telephones.
a. Draw an Entity Relationship Diagram modeling their suggested design.
b. Analyze their original design using the normalization concepts you learned in Module 9. For this part of the question, make sure you begin with the original table in an unnormalized form as requested by the company. Work your way through 1st, 2nd, and 3rd normal forms. At each point, be sure you use the standard notation format to show the changes in the structure of your table(s) (Module 9; 9.6.1). During your analysis, be sure to explicitly illustrate/write about the reason behind the design decisions you make. Additionally, each normal form should have it's own section/heading.
c. Draw a final ERD showing your final analysis showing the relationship among the entities you identified during normalization
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11.Here is the topic, along with the assignment instructions:
Doctors who sit on the National Comprehensive Cancer Network (NCCN) guideline panels
...
hensive Cancer Network (NCCN) guideline panels are allowed to receive up to $20,000 per year in payments from a single pharmaceutical or medical device company or $50,000 in the aggregate per year. Specifically, the NCCN website states the following: "If an NCCN Guidelines Panel Member or prospective Member or an NCCN Guidelines Steering Committee Member or prospective Member has an equal to or greater than $20,000 conflicting interest from at least one single external entity, including the sum of income and equity holdings from said entity, or if their aggregate conflicting interest from all external entities is equal to or greater than $50,000 per year, the Member or proposed appointee will be deemed ineligible for continued service or for appointment."
Some experts claim that these thresholds are way too high, and that NCCN guideline panelists should only be doctors who don't receive any money or funding from pharma whatsoever. But Dr Robert Carlson, the CEO of NCCN, defends the organization's current policy saying that tightening the rules would lead to exclusion of best experts in oncology and ultimately affect the quality of the guidelines.
Write a research paper that examines this question: Should NCCN panelists be allowed to receive any money or funding from pharmaceutical or/and medical device companies while serving on the panels? Support your stance on the issue with solid evidence from eight or more reputable sources and use APA citation style, 7th edition, for the assignment. Make sure your paper includes a title page on page 1 and an abstract on page 2, and is formatted in accordance with APA. Finally, please include an "Opposition" section in your paper where you will acknowledge and explain the views of people who would disagree with you.
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12.A manufacturing company is engaged in producing three types of products: A,B and C. The production department produces, each day,
...
epartment produces, each day, components sufficient to make 50 units of A, 25 units of B and 30 units of C. The management is confronted with the problem of optimizing the daily production of products in assembly department where only 100 man-hours are available daily to assemble the products. The following additional information is available.
Type of product Profit Contribution per unit of Product (Rs) Assembly time pee product (hrs)
A 12 0.8
B 20 1.7
C 45 2.5
The company has a daily order commitment for 20 units of product A and a total of 5 units of product B and C. Formulate this problem as a LP model so as to maximize the total profit.
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14.A food company wishes to determine whether a newly designed potato chip bag increases the length of time a bag
...
time a bag of chips remains fresh on the grocery shelf. A random sample of potato chips with the old design of the bag was compared to a random sample of potato chips with the new bag. Summary statistics pertaining to the number of days the chips remained fresh are given below. At a 95% level of confidence (α = .05), the company wishes to investigate if the new bag has an increased freshness time over the old bag.
Summary Statistics
New Bag Old Bag
(Sample #1) (Sample #2)
Sample Mean 21.2 days 20.8 days
Sample Standard Deviation 2.5 days 2.8 days
Sample Size 45 50
What is the correct Null and Alternate Hypothesis?
Select one:
a. H_0: \mu_d>0\;\; H_1: \mu_d < 0
b. H_0: \mu_1>\mu_2 \;\;H_1:\mu_1 \leq \mu_2
c. H_0: \mu_d =0\;\; H_1: \mu_d < 0
d. H_0: \mu_1\leq\mu_2 \;\;H_1:\mu_1 > \mu_2
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15.URGENT PLZZZ PLZZ ANSWER
Coupon redemption, a strategy for spurring sales, is the variable of interest to this study.
Needless to
...
erest to this study.
Needless to say, this sales strategy will be effective when the distribution channels for the product in question are well planned, when there is sufficient advertising to let the consumers know about the promotion, when the package clearly indicates the coupon redemption scheme with the expiration date, if any, and the packaging of the product is of the right size (neither too big nor too small to serve the needs of the consumer). Of course, all these factors will not help, unless there is an established frequent need for the product for consumers.
Develop a theoretical framework for the above mentioned scenario.
(5 marks)
Ques. 14
Read the following information identify the concepts and develop a conceptual model for the scenario below.
Incidence of smoking in movies has started to increase again, after having declined for several decades. According to the National Cancer Institute smoking is seen in at least three out of four contemporary box office hits. What's more, identifiable cigarette brands appeared in about one-third of all movies in 2019. Exposure to smoking in movies is an important predictor of adolescent smoking initiation: smoking in movies has been shown to affect adolescents' intentions to start smoking. In turn, the intentions to start smoking are determined by a more positive attitude toward smoking after seeing a film character smoke. Recent research has revealed that the relationship between seeing a film character smoke and the attitude toward smoking is stronger when a person's identification with a film character increases. These findings are consistent with social learning theory, which predicts that attitudes and behaviors are modeled by observing the behaviors of others.
HELP URGENT PLZ
RESEARCH SUBJECT
QUESTION IS NOT INCOMPLETE OR MISSING
1)Dorothy Dunning , Chief Production Manager , was on top of the world just two years ago . In her nontraditional job , she was cited to be the real backbone of the company , and her performance was in no small measure responsible for the mergers the institution was contemplating with other well - known global corporations . Of late though , the products of the company had to be recalled several times owing to safety concerns . Quality glitches and production delays also plagued the company . To project a good image to consumers , Dunning developed a very reassuring web site and made sweeping changes in the manufacturing processes to enhance the quality of the product , minimize defects , and enhance the efficiency of the workers , A year after all these changes , the company continues to recall defective products !
Do you think so research might have solved the Dorothy problem , if yes how ? (Be specific while answering and plan the body of writing recalling the concept of research ) 3marks
2) The GAAP ( Generally Accepted Accounting Principles ) do an unacceptable job of accounting for the principal activities of the Information Age companies . Today , investors are in the dark because the accounting is irrelevant . The basic purpose of accounting is to provide useful information to help investors make rational investment , credit , and similar decisions , but today's most important assets and activities - intellectual capital and knowledge work are totally ignored . Professor Robert A. Howell wants to reform the accounting system with the goal of making clear the measurement of how companies produce cash and create value .
How would you define the problem in the following case ? 2 MARKS
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17.Company A has the current income statement below. Remember to show all your calculations for each question. Assuming a projected
...
estion. Assuming a projected increase in sales of 12% annually, a gross profit margin this year of 19.23%, an operating profit margin this year of 16.31% and a called dividend each year of 16% of after tax earnings, 23.U0 P Flag question Finish attem Time left 2:2 (1) complete the income statement below; (3 points) (2) prepare two subsequent years of pro formas; (6 points) (3) what is the gross profit margin for year 2? (1 point) (4) what is the operating profit margin for year 2? (1 points) (5) what is the gross profit margin for year 3? (1 point) (6) what is the operating profit margin for year 3? (1 point) (7) what is the compound annual growth rate of dividends from year 1 to year 3? (3 points) (8) What is the growth rate of the company's after tax earnings from year 1 to 3? (3 points) (9) If the company too 45% of this year's net profits after taxes and invested in a new line of business with anticipated cash flows of $60,000, $65,000, $75,000 and $90,000 over the next four years, assuming a 10% discount rate, what is the projects NPV? (3 points) (10) Would you recommend the project considered in question 9 above? Why or why not? (1 point) Income Statement of Company A Sales Revenue $4,396,223 Less COGS Fixed Costs Variable costs (42%) Gross Profits Less Operating Expenses Fixed Expenses Variable Expenses (2.8%) Operating Profits Less Interest Expense (2.7%) Net Profits before Taxes Less Taxes (21%) Net profits after taxes Less Dividend Increased Retained Earnings
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19.Hello I have two problems to solve the subject is Quantitative Methods for Decision-Making
Problem 2
After graduating from AUD, Salman plans
...
m 2
After graduating from AUD, Salman plans to start a book publishing company in the Media City. He did some research and found that the printer will cost Dh 230,000. He estimated that the variable cost per book is Dh 170 and the selling price is Dh 390.
a. How many books must he sell to break even? Also calculate the breakeven in dirham.
b. In addition to the costs given above, if he wants to pay himself a salary of Dh 15,400 per year, what is her breakeven point in units and dirham?
c. In the first three months of his business, he sold 400 books. Suddenly the printer breaks down. He spent Dh 25000 to fix the printer. In addition to 400 books sold, how many more books she should sell to breakeven? Assume that this part of the question is independent, and she does not draw any salary.
Problem 8
A furniture store makes tables and chairs from plywood and glass. The store has 30 units of plywood, 24 units of glass. Each table requires 7 units of plywood three units of glass, whereas each chair requires three units of plywood and two units of glass. The demand for chairs is between 2 and 4. The ratio between the table and chair is at least 1 to 2. A table earns $225 in profit and a chair, $145. The store also wants a minimum profit of $5000. The store wants to determine the number of tables and chairs to make in order to maximize profit. Formulate a linear programming model for this problem
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20.A manufacturer of bicycles builds 1-, 3- and 10-speed models. The bicycles are made of both aluminum and steel. The
...
uminum and steel. The company has available 38 comma 160 units of steel and 48 comma 380 units of aluminum. The 1-, 3-, and 10-speed models need, respectively, 8, 12 and 16 units of steel and 15, 10, and 20 units of aluminum. The company makes $4 per 1-speed bike, $6 per 3-speed, and $16 per 10-speed. Use the simplex method to complete parts (a) and (b).
(a) How many of each type of bicycle should be made in order to maximize profit? What is the maximum profit?
Set up the linear programming problem. Let x 1, x 2, and x 3 represent the numbers of 1-, 3-, and 10-speed bicycles, respectively, and let z be the total profit.
▼
Minimize
Maximize
zequals
nothing
subject to
8 x 1 plus 12 x 2 plus 16 x 3
▼
greater than
less than or equals
greater than or equals
less than
nothing
15 x 1 plus 10 x 2 plus 20 x 3
▼
greater than
less than or equals
less than
greater than or equals
nothing
x 1greater than or equals0, x 2greater than or equals0, x 3greater than or equals0.
(Do not factor. Do not include the $ symbol in your answers.)
Set up the initial simplex tableau and use the Simplex Method to solve.
The maximum profit is $
nothing. To get that profit, the company should make
nothing 1-speed bicycle(s),
nothing 3-speed bicycle(s), and
nothing 10-speed bicycle(s).
(Type whole numbers.)
(b) Explain what the values of the slack variables in the optimal solution mean in the context of the problem. Select the correct choice below and, if necessary, fill in the answer box(es) to complete your choice.
A.
When the profit is maximized, all of the steel is used but
nothing units of aluminum remain unused.
(Type a whole number.)
B.
When the profit is maximized, some of each material remains unused. Specifically,
nothing units of aluminum and
nothing units of steel remain unused.
(Type whole numbers.)
C.
When the profit is maximized, all of the available aluminum and steel is used.
D.
When the profit is maximized, all of the aluminum is used but
nothing units of steel remain unused.
(Type a whole number.)
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21.I need help with this task: The company you work for has the following cash flow: NOK 10,000 in one
...
year, NOK 15,000 in two years and NOK 40,000 in five years.
a) What is the present value of the company's cash flow if you use a discount rate of 10%?
b) You read that an investment in team-building, which costs NOK 10,000, can give more motivated employees and increase sales. The increase in sales results in the following cash flow: NOK 2,000 in 1 year, NOK 7,000 in 2 years and NOK 5,000 in 5 years. Should you make this investment in team-building?
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23.Relaxed and with hair blowing in the breeze, more looks like in the Pantene ad than in the viral video
...
eo of Trump's hair,Relaxed and with hair blowing in the breeze, more looks like in the Pantene ad than in the viral video of Trump's hair, I pedaled over bumpy, dusty dirt paths around my 'dacha', the rural cottage, where like the most of Soviet children were spending the entire summer.
The bike wasn't mine. I have never had one. My family couldn't afford it. I borrowed it from my older neighbor. She was at that age when girls are starting to think more about a look and an outfit, rather than enjoying the thrill of a bicycle ride. But her bike wasn't available all the time, so I had to be persuasive to get a vehicle from someone else or to be an outsider-pedestrian. Recently, I was thinking, what if we would have this ‘sharing-mobility back then (to my childhood time).
But I was growing up before technology was everywhere and the internet was a thing. In those days, hand brakes and gears were unseen. Riders never wore helmets or special clothing and there were no bicycle lanes marked on streets. We couldn't buy a kick-scooter in a store, so we handmade it from wooden crates from landfills. Bicycles were prized possessions in the neighborhood. Much has changed in the 30 years since on both sides of the ocean.
Back in the 2010s, I worked as a project manager of the Russian Innovation Convention in Moscow, со-organized by Skolkovo’s Technopark and took place at the Skolkovo Innovation Center, Russia's version of Silicon Valley.
Working at the conventions of 2010 - 2012, I managed guests lists of 10+ thousand participants, young innovators, and entrepreneurs, looking for self-fulfillment in science and high-tech economy. I also worked closely with government officials and high profile speakers from the sphere of innovation. From 2010 to 2012 there were many renowned guests at the Convention, such as Richard Branson(Virgin); Bill Tai (KiteVC), Steve Wozniak (Apple), Harzh Taggar (“Y Combinator”) and so on. For me it was a unique opportunity to see both sides of the coin - get experience, and useful contacts to launch my venture somewhere in the future.
The Skolkovo "innovation town" outside Moscow, backed by technology-adherent Russian President Dmitry Medvedev as part of his modernization drive, was supposed to become the country's most ecologically friendly town, with cycle tracks, solar panels, and windmills. These ideas have appeared as a result of encouraging / inspirational visit of Mr. Medvedev and other Russian officials to the original Silicon Valley in California in 2010.
I remember when I first visitied Googleplex - Google's campus, it was unbelievable that the bikes come in all shapes and sizes, and are available to pretty much anyone to take just about wherever they please. It was truly brilliant! Google has a large campus that is spread across many miles and buildings. To get from one place to another would be a hassle without the bikes.
Over the past decade, corporate bike fleets have become commonplace on Silicon Valley campuses - Apple, Facebook, and others have campus bikes. Dockless and docked bikes have already occupied big cities. Almost 10 years later, Russia's version of Silicon Valley still doesn’t have anything similar. E-bikes are good, but E-scooters might be the new thing.
Having ties with my former colleagues at Skolkovo, we are negotiating that the technopark will launch BRiZ e-scooters sharing in 2020. The system should help Skolkovo employees move faster across a fairly large area of the center. BRIZ is a smart dock-less mobility platform, which offers dock-free electric scooter rentals to fulfill short distance, urban and other trips. I am the co-founder and CEO of BRiZ Mobility.
But, let's start from the very beginning.
I pedaled over bumpy, dusty dirt paths around my 'dacha', the rural cottage, where like the most of Soviet children were spending the entire summer.
The bike wasn't mine. I have never had one. My family couldn't afford it. I borrowed it from my older neighbor. She was at that age when girls are starting to think more about a look and an outfit, rather than enjoying the thrill of a bicycle ride. But her bike wasn't available all the time, so I had to be persuasive to get a vehicle from someone else or to be an outsider-pedestrian. Recently, I was thinking, what if we would have this ‘sharing-mobility back then (to my childhood time).
But I was growing up before technology was everywhere and the internet was a thing. In those days, hand brakes and gears were unseen. Riders never wore helmets or special clothing and there were no bicycle lanes marked on streets. We couldn't buy a kick-scooter in a store, so we handmade it from wooden crates from landfills. Bicycles were prized possessions in the neighborhood. Much has changed in the 30 years since on both sides of the ocean.
Back in the 2010s, I worked as a project manager of the Russian Innovation Convention in Moscow, со-organized by Skolkovo’s Technopark and took place at the Skolkovo Innovation Center, Russia's version of Silicon Valley.
Working at the conventions of 2010 - 2012, I managed guests lists of 10+ thousand participants, young innovators, and entrepreneurs, looking for self-fulfillment in science and high-tech economy. I also worked closely with government officials and high profile speakers from the sphere of innovation. From 2010 to 2012 there were many renowned guests at the Convention, such as Richard Branson(Virgin); Bill Tai (KiteVC), Steve Wozniak (Apple), Harzh Taggar (“Y Combinator”) and so on. For me it was a unique opportunity to see both sides of the coin - get experience, and useful contacts to launch my venture somewhere in the future.
The Skolkovo "innovation town" outside Moscow, backed by technology-adherent Russian President Dmitry Medvedev as part of his modernization drive, was supposed to become the country's most ecologically friendly town, with cycle tracks, solar panels, and windmills. These ideas have appeared as a result of encouraging / inspirational visit of Mr. Medvedev and other Russian officials to the original Silicon Valley in California in 2010.
I remember when I first visitied Googleplex - Google's campus, it was unbelievable that the bikes come in all shapes and sizes, and are available to pretty much anyone to take just about wherever they please. It was truly brilliant! Google has a large campus that is spread across many miles and buildings. To get from one place to another would be a hassle without the bikes.
Over the past decade, corporate bike fleets have become commonplace on Silicon Valley campuses - Apple, Facebook, and others have campus bikes. Dockless and docked bikes have already occupied big cities. Almost 10 years later, Russia's version of Silicon Valley still doesn’t have anything similar. E-bikes are good, but E-scooters might be the new thing.
Having ties with my former colleagues at Skolkovo, we are negotiating that the technopark will launch BRiZ e-scooters sharing in 2020. The system should help Skolkovo employees move faster across a fairly large area of the center. BRIZ is a smart dock-less mobility platform, which offers dock-free electric scooter rentals to fulfill short distance, urban and other trips. I am the co-founder and CEO of BRiZ Mobility.
But, let's start from the very beginning.
I am a politician, public servant and started my career as a grassroots organizer in 2006. In the decade since, I have taken part in several political movements, coordinated numerous political events, organized a political party, run for office, and held leadership positions in the federal government.
Since I became involved in public service, I’ve been always advocating for government transparency. The information era and its accompanying tech boom expanded my toolkit. From 2013 to 2016, I coordinated grant competitions for youth all over Russia at the Ministry of Education and its subdivision Federal Agency of Youth Affairs. Two of the biggest challenges facing my team were securely collecting and storing personal data of the participants (33 million youth people in Russia) and implementing a transparent, fair process for selecting grant winners and distributing funds to them. Our solution, the Automatic Information System (AIS) "Youth of Russia," was implemented in 2014, and since then this system is operating. This experience was valuable in terms of managing developers' team, develop a user-friendly big data platform, as well as pushing the slow bureaucratic structures on digital reforms.
I completed my Master's degree in 2015 and started my PhD, doing my Masters's degree in Public Administration and a Ph.D. in economics simultaneously. I was then recruited by Moscow Government to work on the preparation of Moscow as one of the Host Cities for the 2018 FIFA World Cup. However, sometime later, my application was accepted by three Ivy League universities and I moved to New York to study at Columbia University, School of international and public affairs in 2017.
The past year at Columbia University has shifted my academic and professional passions towards the Sustainable Development Goals, among them Sustainable cities and communities (including transportation), 'Gender Equality, and its influence on a broad range of fields.
At SIPA, I chose Management & Innovation Concentration. Because my background wasn't in tech, I knew I needed to fill some skill gap areas. So I took the opportunity to load up on courses that focus on innovations, sustainability, and urban policy. One of the extremely useful classes was 'Strategic Management of Information & Communications Technologies for the Public Good with Prof. Robert Z Tumin, where we have been examining different policy and managerial cases, and use of established and leading-edge information and communication technologies, among them in transportation (Uber Case). Another one was 'Implementation of Sustainability Strategies' with Prof. Todd Cort. One of the final research project at that class was related to the environmental impact of transport in Europe and the analysis of the combination of bikes and trains that can provide an alternative to less sustainable modes, such as private motor vehicles. In the Fall of 2018, my final portfolio project at SIPA had transformed into my startup business plan, investor pitch deck, and profound research on the market opportunity and competition.
My team and I launched the company in February 2019. In the past 9 months following up on the launch of BRiZ, I have been working on a series of tasks to get the business off the ground. So that included everything from submitting our incorporation documents, raising capital, negotiating with suppliers, implementing operations, and developing partnerships to get the business fully up and running. Now that we have launched, my job is continuing to fundraise, work towards our expansion goals, work with governments and oversee the day-to-day operations.
Having a public policy background, I also the one who will manage the implementation of technology that will help the company to work smoothly with regulators. BRiZ’s engineers work on imposing parking restrictions so that scooters can’t be parked in spaces rejected by a city; imposing speed limits on scooters within certain parts of a city, and lock scooters that violate those rules. Besides controlling how its scooters work, BRiZ can share its data with city officials to help cities understand traffic patterns and find the best settings for these green transportation solutions. If we have a good relationship with the city, we’ll be able to find the sensible ground where we’re truly improving transportation.
According to my research, made before launching BRiZ, most of the electric kick scooters in the scooter-sharing market were designed with serious downsides, such as short lifespan, loads of unnecessary functions, lacking must-have safety features, etc. So, we recreated something that everyone already knows and creates a functional and smart prototype - more efficient - two times longer lifespan (12 months) and is, therefore, two times more profitable than potential competitors. We are going to start with launching a pilot sharing platforms at the beginning of 2020, in major cities around New York; and in Spring 2020 in several major Russian cities and Skolkovo ‘innovation town’. Now, we are meeting different strategic partners and take negotiations with municipalities.
eScooters have flooded the streets of world cities. Cities are relatively down for this new era of transportation. Fans of micro-mobility praise its ability to provide efficient and eco-friendly rides. Opponents have questioned the safety and sustainability of micro-mobility. In media micro sharing mobility as part of the trend of the sharing economy can be described as the future durable trend so as a new version of communism.
As a millennial leader thinking about trends transforming the global landscape, I would like to utilize my skills, experience, and expertise in issues relating to the interface between sustainable urban development and transport technologies. I am confident that I would bring a strong foundation in understanding the current and future trends. In my objectives to create the multi-functional platform / system to make our urban logistics safer, cleaner, healthier, fairer, and more productive, and to examine the deeper implications of where this new transportation technology wave has led us—and where we want to go next. I see the common ground and research direction with 'The City Science' and Viral Communications research groups. questions cannot be answered in separation. Working under the mentorship at the Lab I want to continue my interdisciplinary trajectory in academic research and practical work.
So, today, I’m back on two wheels, helmet strapped on, following new millennial rules of the road. Relaxed and with hair blowing in the breeze, ride/scoot an electric BRiZ into 2020 to figure out what's going on.
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24.Relaxed and with hair blowing in the breeze, more looks like in the Pantene ad than in the viral video
...
eo of Trump's hair, I pedaled over bumpy, dusty dirt paths around my 'dacha', the rural cottage, where like the most of Soviet children were spending the entire summer.
The bike wasn't mine. I have never had one. My family couldn't afford it. I borrowed it from my older neighbor. She was at that age when girls are starting to think more about a look and an outfit, rather than enjoying the thrill of a bicycle ride. But her bike wasn't available all the time, so I had to be persuasive to get a vehicle from someone else or to be an outsider-pedestrian. Recently, I was thinking, what if we would have this ‘sharing-mobility back then (to my childhood time).
But I was growing up before technology was everywhere and the internet was a thing. In those days, hand brakes and gears were unseen. Riders never wore helmets or special clothing and there were no bicycle lanes marked on streets. We couldn't buy a kick-scooter in a store, so we handmade it from wooden crates from landfills. Bicycles were prized possessions in the neighborhood. Much has changed in the 30 years since on both sides of the ocean.
Back in the 2010s, I worked as a project manager of the Russian Innovation Convention in Moscow, со-organized by Skolkovo’s Technopark and took place at the Skolkovo Innovation Center, Russia's version of Silicon Valley.
Working at the conventions of 2010 - 2012, I managed guests lists of 10+ thousand participants, young innovators, and entrepreneurs, looking for self-fulfillment in science and high-tech economy. I also worked closely with government officials and high profile speakers from the sphere of innovation. From 2010 to 2012 there were many renowned guests at the Convention, such as Richard Branson(Virgin); Bill Tai (KiteVC), Steve Wozniak (Apple), Harzh Taggar (“Y Combinator”) and so on. For me it was a unique opportunity to see both sides of the coin - get experience, and useful contacts to launch my venture somewhere in the future.
The Skolkovo "innovation town" outside Moscow, backed by technology-adherent Russian President Dmitry Medvedev as part of his modernization drive, was supposed to become the country's most ecologically friendly town, with cycle tracks, solar panels, and windmills. These ideas have appeared as a result of encouraging / inspirational visit of Mr. Medvedev and other Russian officials to the original Silicon Valley in California in 2010.
I remember when I first visitied Googleplex - Google's campus, it was unbelievable that the bikes come in all shapes and sizes, and are available to pretty much anyone to take just about wherever they please. It was truly brilliant! Google has a large campus that is spread across many miles and buildings. To get from one place to another would be a hassle without the bikes.
Over the past decade, corporate bike fleets have become commonplace on Silicon Valley campuses - Apple, Facebook, and others have campus bikes. Dockless and docked bikes have already occupied big cities. Almost 10 years later, Russia's version of Silicon Valley still doesn’t have anything similar. E-bikes are good, but E-scooters might be the new thing.
Having ties with my former colleagues at Skolkovo, we are negotiating that the technopark will launch BRiZ e-scooters sharing in 2020. The system should help Skolkovo employees move faster across a fairly large area of the center. BRIZ is a smart dock-less mobility platform, which offers dock-free electric scooter rentals to fulfill short distance, urban and other trips. I am the co-founder and CEO of BRiZ Mobility.
But, let's start from the very beginning.
I am a politician, public servant and started my career as a grassroots organizer in 2006. In the decade since, I have taken part in several political movements, coordinated numerous political events, organized a political party, run for office, and held leadership positions in the federal government.
Since I became involved in public service, I’ve been always advocating for government transparency. The information era and its accompanying tech boom expanded my toolkit. From 2013 to 2016, I coordinated grant competitions for youth all over Russia at the Ministry of Education and its subdivision Federal Agency of Youth Affairs. Two of the biggest challenges facing my team were securely collecting and storing personal data of the participants (33 million youth people in Russia) and implementing a transparent, fair process for selecting grant winners and distributing funds to them. Our solution, the Automatic Information System (AIS) "Youth of Russia," was implemented in 2014, and since then this system is operating. This experience was valuable in terms of managing developers' team, develop a user-friendly big data platform, as well as pushing the slow bureaucratic structures on digital reforms.
I completed my Master's degree in 2015 and started my PhD, doing my Masters's degree in Public Administration and a Ph.D. in economics simultaneously. I was then recruited by Moscow Government to work on the preparation of Moscow as one of the Host Cities for the 2018 FIFA World Cup. However, sometime later, my application was accepted by three Ivy League universities and I moved to New York to study at Columbia University, School of international and public affairs in 2017.
The past year at Columbia University has shifted my academic and professional passions towards the Sustainable Development Goals, among them Sustainable cities and communities (including transportation), 'Gender Equality, and its influence on a broad range of fields.
At SIPA, I chose Management & Innovation Concentration. Because my background wasn't in tech, I knew I needed to fill some skill gap areas. So I took the opportunity to load up on courses that focus on innovations, sustainability, and urban policy. One of the extremely useful classes was 'Strategic Management of Information & Communications Technologies for the Public Good with Prof. Robert Z Tumin, where we have been examining different policy and managerial cases, and use of established and leading-edge information and communication technologies, among them in transportation (Uber Case). Another one was 'Implementation of Sustainability Strategies' with Prof. Todd Cort. One of the final research project at that class was related to the environmental impact of transport in Europe and the analysis of the combination of bikes and trains that can provide an alternative to less sustainable modes, such as private motor vehicles. In the Fall of 2018, my final portfolio project at SIPA had transformed into my startup business plan, investor pitch deck, and profound research on the market opportunity and competition.
My team and I launched the company in February 2019. In the past 9 months following up on the launch of BRiZ, I have been working on a series of tasks to get the business off the ground. So that included everything from submitting our incorporation documents, raising capital, negotiating with suppliers, implementing operations, and developing partnerships to get the business fully up and running. Now that we have launched, my job is continuing to fundraise, work towards our expansion goals, work with governments and oversee the day-to-day operations.
Having a public policy background, I also the one who will manage the implementation of technology that will help the company to work smoothly with regulators. BRiZ’s engineers work on imposing parking restrictions so that scooters can’t be parked in spaces rejected by a city; imposing speed limits on scooters within certain parts of a city, and lock scooters that violate those rules. Besides controlling how its scooters work, BRiZ can share its data with city officials to help cities understand traffic patterns and find the best settings for these green transportation solutions. If we have a good relationship with the city, we’ll be able to find the sensible ground where we’re truly improving transportation.
According to my research, made before launching BRiZ, most of the electric kick scooters in the scooter-sharing market were designed with serious downsides, such as short lifespan, loads of unnecessary functions, lacking must-have safety features, etc. So, we recreated something that everyone already knows and creates a functional and smart prototype - more efficient - two times longer lifespan (12 months) and is, therefore, two times more profitable than potential competitors. We are going to start with launching a pilot sharing platforms at the beginning of 2020, in major cities around New York; and in Spring 2020 in several major Russian cities and Skolkovo ‘innovation town’. Now, we are meeting different strategic partners and take negotiations with municipalities.
eScooters have flooded the streets of world cities. Cities are relatively down for this new era of transportation. Fans of micro-mobility praise its ability to provide efficient and eco-friendly rides. Opponents have questioned the safety and sustainability of micro-mobility. In media micro sharing mobility as part of the trend of the sharing economy can be described as the future durable trend so as a new version of communism.
As a millennial leader thinking about trends transforming the global landscape, I would like to utilize my skills, experience, and expertise in issues relating to the interface between sustainable urban development and transport technologies. I am confident that I would bring a strong foundation in understanding the current and future trends. In my objectives to create the multi-functional platform / system to make our urban logistics safer, cleaner, healthier, fairer, and more productive, and to examine the deeper implications of where this new transportation technology wave has led us—and where we want to go next. I see the common ground and research direction with 'The City Science' and Viral Communications research groups. questions cannot be answered in separation. Working under the mentorship at the Lab I want to continue my interdisciplinary trajectory in academic research and practical work.
So, today, I’m back on two wheels, helmet strapped on, following new millennial rules of the road. Relaxed and with hair blowing in the breeze, ride/scoot an electric BRiZ into 2020 to figure out what's going on.
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26.Subject Business Ethics:
The Hawaii State Department of Health has agreed to settle for $2 million a
...
llion a fine against Koyo USA Corp. for violations at its Big Island water bottling plant, state officials said Monday.
The company, which markets its filtered bottled ocean water in Hawaii and Japan under the band name Mahala Hawaii Deep Sea, paid $1 million to the Health Department on May 2 and must make the second payment by Aug. 31, 2013, health officials said.
The Health Department had fined the company $5 million for the violations in September 2011 after an investigation found it had been using an unapproved manufacturing process since 2006.
None of the company’s bottled waters was recalled and health officials said there was no threat or risk to human health, as confirmed by test results from independent laboratories and the state lab.
Koyo continues to operate its facility at the Natural Energy Laboratory of Hawaii Authority in Kailua-Kona.
Statement: The government should fine companies that do not follow procedures.
1. Present arguments (as many as you can think of) in support of the government why it is justified to fine Koyo.
2. Present arguments (as many as you can think of) in support of why Koyo should be allowed to do what it did.
3. What is your position?
4. Should the government be allowed to do this in some industries but not all? Why or why not?
WRITE YOUR ANSWER UNDER FOUR CLEARLY MARKED SUBHEADINGS (SEE BELOW) REFERRING TO THE FOUR ABOVE.
1. FOR THE MOTION:
2. AGAINST THE MOTION:
3. MY POSITION:
4. DISCUSSION:
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