1.THINK: WHAT NEW LIT THEORY LENS DO YOU THINK SHOULD EXIST?
When preparing for this assignment, ask yourself the following
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yourself the following to start planning your new theory:
Is there a theory we studied that you disagree with? What about it do you dislike or wish to change? Why?
Which theory would you want to expand further or alter to make it more inclusive of a certain group/culture/trend etc.?
What topics in the media angers/upsets/excites/confuses you the most?
While reading The Immortal Life of Henrietta Lacks and/or an essay from The Anthropocene Reviewed, were you particularly drawn to certain events/characters/settings/symbols etc.?
What is your favourite genre of media? (i.e. novels, films, short stories/films, articles, TV shows, poetry, advertising, social media etc.)
CREATE: Now use your brainstorming and knowledge of literary theories to create a new school of literary criticism and apply it to either Henrietta Lacks OR The Anthropocene Reviewed, and one other text of your choice.
PRESENT: Design and create a multimedia presentation that incorporates words and images/graphics presenting your new theory.
What kind of multimedia presentation should I create? E.g. a slideshow of 10-15 slides, a video no longer than 2 minutes, an infographic, an annotated painting/graphic design, magazine article/issue
Your multimedia presentation must include the following:
a unique name for your new theory
a brief definition for your theory - types of questions to ask yourself when using your lens
a brief rationale statement for your theory (rationale is basically why you believe this theory needs to exist and how it was inspired)
an application of your theory to any piece of literature (novel, play, short story, fairy tale) or alternate media text (TV show, comic, advertisement, painting, film clip) **Note: You will have to summarize/introduce your choice of text (e.g. film clip, fairy tale, comic, painting etc.) before you apply your theory
an application of your theory to one passage approx. 250 words long from The Great Gatsby. (not the passage you chose from Lit Theory Assignment #1)
Complete the “Student Comments” part of the rubric (see below) evaluating your final piece
Check out some Level 4 examples to get an idea of what a new theory and its application could look like for student selected texts.
You will upload your final presentation to GC on the due date as shown on the class calendar. You will NOT have to present your final product to the class.
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2.Assignment
A vital area of research is the identification of the correct statistical test to answer your research question.
Final Mission: You
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your research question.
Final Mission: You will use the given dataset to develop a research question, create background on the topic related to the research question, and complete an analysis of the data to answer that research question.
Guidelines
➢ Use no more than 12 slides with a voice-over description for each slide. You may be creative with background and animation for the slide show but remember that it is the content that is most important (and animation, etc. can greatly increase your file size).
➢ Include an introductory slide that states your name, credentials, and title of your presentation.
➢ Present your research question.
➢ Identify the appropriate statistical test to answer the research question.
o Identify your variables of interest.
o Identify how they are measured and match them to the appropriate statistical test.
➢ Identify and evaluate appropriate assumptions to meet the test.
o Each statistical test comes with a set of assumptions that must be met in order to use the test; conditions that must be satisfied before using the test.
o Explain the assumptions and show how they have been met as well as how you would “fix” them if they were “broken.”
➢ Provide a justification for all the choices you made in the decision of which statistic to use and explain the necessary tests associated with it in terms someone not familiar with it would understand.
➢ Use APA format for any citations within the PowerPoint.
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3.ou are a consultant who works for the Diligent Consulting Group. In this Case, you are engaged on a consulting
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consulting basis by Loving Organic Foods. In order to get a better idea of what might have motivated customers’ buying habits you are asked to analyze the ages of the customers who have purchased organic foods over the past 3 months. Past research done by the Diligent Consulting Group has shown that different age groups buy certain products for different reasons. Loving Organic Foods has sent a survey to 200 customers who have previously purchased organic foods, and 124 customers have responded. The survey includes age data of past customers who purchased organic foods in the previous quarter.
Case Assignment
Using Excel, create a frequency distribution (histogram) of the age data that was captured from the survey. You should consider the width of the age categories (e.g., 5 years, 10 years, or other). That is, which age category grouping provides the most useful information? Once you have created this histogram, determine the mean, median, and mode.
After you have reviewed the data, write a report to your boss that briefly describes the results that you obtained. Make a recommendation on how this data might be used for marketing purposes. Be sure to conduct adequate research on organic foods industry, organic market analysis, and healthy food industry using IBISWorld database or other databases such as Business Source Complete (EBSCO) and Business Source Complete - Business Searching Interface in our online library. Provide a brief description on the industry background and the consumer changing attitudes and behavior toward healthy lifestyles. Also identify the customer demographics of organic food industry and explain how the customers of Loving Organic Foods are different from this target market.
Data: Download the Excel-based data file with the age data of the 124 customers: Data chart for BUS520 Module 1 Case. Use these data in Excel to create your histogram.
Assignment Expectations
Excel Analysis
Complete analysis in Excel using the Histogram function. Please watch the following video which covers how to create a histogram in Excel: https://www.youtube.com/watch?v=GL91GrVf3EY
If you are not so familiar with Excel, refer to the following link on Excel training videos: https://support.office.com/en-us/article/Excel-training-9bc05390-e94c-46af-a5b3-d7c22f6990bb?ui=en-US&rs=en-US&ad=US
Check the professional market research reports from the IBISWorld database to conduct the industry analysis. IBISWorld can be accessed in the Trident Online Library.
IBISWorld Overview (n.d.). IBISWorld, Inc., New York, NY.
IBISWorld Forecast (n.d.). IBISWorld, Inc., New York, NY.
IBISWorld Data and Sources (n.d.). IBISWorld, Inc., New York, NY.
IBISWorld Navigation Tips (n.d.). IBISWorld, Inc., New York, NY.
Written Report
Length requirements: 4–5 pages minimum (not including Cover and Reference pages). NOTE: You must submit 4–5 pages of written discussion and analysis. This means that you should avoid use of tables and charts as “space fillers.”
Provide a brief introduction to/background of the problem.
Provide a brief description of organic food industry and target market characteristics such as their demographics, lifestyles and shopping behaviors.
Provide a written analysis that supports your Histogram age groups (bins).
Based on your analysis of the histogram data, provide complete and meaningful recommendations as the data relates to Loving Organic Foods’s marketing strategy.
Write clearly, simply, and logically. Use double-spaced, black Verdana or Times Roman font in 12 pt. type size.
Have an introduction at the beginning to introduce the topics and use keywords as headings to organize the report.
Avoid redundancy and general statements such as "All organizations exist to make a profit." Make every sentence count.
Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words.
Upload both your written report and Excel file to the case 1 Dropbox.
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5.Effective Consumer Relations
You are working as a manager in a local hospital. You received some patient satisfaction survey data, and
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patient satisfaction survey data, and you were asked to review the data and consider the impact on consumer relations.
Review the Patient Satisfaction Survey below:
Hospital Patient Satisfaction Survey
Patient Satisfaction Indicator
Current Performance
Goal
Hospital cleanliness
8.2
> = 9.2
Overall patient satisfaction with doctors
7.6
> = 9.2
Average patient wait time
13 minutes
< = 15 minutes
Overall patient satisfaction with hospital
9.7
> = 9.2
Complete the following prompts based on the chart provided above.
Patient satisfaction strength
Identify a patient satisfaction indicator that could be considered a strength for the hospital based on its current performance and the hospital’s goal.
Identify a strategy the hospital could use so that this indicator remains a strength in patient satisfaction.
Patient satisfaction weakness
Identify a patient satisfaction indicator that could be considered a weakness for the hospital based on its current performance and the hospital’s goal.
Identify a strategy the hospital could use so that this indicator does not remain a weakness in patient satisfaction.
[Insert Response]
Patient satisfaction opportunity
Identify a patient satisfaction indicator that could be considered an opportunity for the hospital based on its current performance and the hospital’s goal.
Identify a strategy the hospital could use so that this indicator could transform into a strength in patient satisfaction.
[Insert Response]
Explain the importance of effective consumer relations in the health care industry.
Consider the role data (e.g., surveys) plays in effective consumer relations.
Consider the role communication plays in effective consumer relations.
[Insert Response]
Cite any peer-reviewed, scholarly, or similar references used to support your assignment
[Insert references used]
Click the Assignment Files tab to submit your assignment.
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