1.Respond to ALL FOUR QUESTIONS. Each question carries 5 marks. Response to each question attempted should be at least 500
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ould be at least 500 words. The document should adhere to APA guidelines. Please state the question and then post your answer below the Question.
Q1. How does marketing research help in the marketing planning process? Use a hypothetical business (e.g. a small sporting goods store, local hardware manufacturing small business, an independent publishing company, etc.) to discuss how market research helps in compiling market intelligence with regard to aspects such as product decisions, customer segmentation decisions, brand and pricing decisions, keeping stakeholders happy.
Q2. NuVision Lens, a mail-order contact lens company has struggled to break even after being five years in the eyewear market. The company’s founders had thought that high demand would exist for mail-order supply as a low-cost alternative to purchasing contact lenses at optical outlets. However, the market share of NuVision continues to be much less than the retail stores. NuVision Lens has hired you as their marketing consultant. Outline the steps that you will take to formulate a problem statement and research objective on the above situation.
Q3. Your friend, Ms.Destiny Brown is the CEO and founder of ‘Hide and Chic’ an upscale leather goods store based in Houston, Texas. Ms. Brown is actively considering to expand her company’s product line to include sports accessories including golf gloves, premium quality leather grips for tennis, squash, racquetball, badminton rackets, leather sports bags, etc. She has hired you to undertake a marketing research study to determine whether a market exists among retail outlets and sporting goods distributors in Houston, for these specialty items under the ‘Hide and Chic’ brand name.
Define and describe the target population for this study?
Discuss the sampling methods that could be used in this study.
Recommend, with reasons, the most optimal sampling procedures for this study.
Q4. Farm Fresh Grocery’ (FFG) has always used paper bags for sacking groceries. However, management has noticed that some competitors are offering reusable bags to their customers. FFG management has asked you to find out if its current customers would prefer bringing the reusable bags every time they visit the FFG store. A) Select two projective techniques to use in your research. Give reasons for your choice. B) Describe in detail how your two chosen techniques would be applied to this research problem.
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2.It has been argued that of the two types of authoritarianism, left-wing has more in common with totalitarianism. To begin
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litarianism. To begin with, provide a full description of left-wing authoritarianism. Then identify two traits of totalitarian syndrome and explain why you believe they support the assertion that left-wing authoritarianism is more similar to totalitarianism.
There are different understandings as to the nature of representation in an indirect democracy. Name and describe each type. Finally, explain which of these you could expect to find in the parliamentary system and why.
What, in the parliamentary context, is confidence? Why is it important, how might it be lost, and what happens if it is lost?
The Canadian and the US political systems each contain a Senate. In one of the regimes the Senate is the dominant chamber, in the other it is not. Identify which is which and explain why.
Provide a full description of the characteristics of a federal state. In your view, how would Plato and Aristotle classify this type of governmental system?
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3.1. For this question, you will review a process, identify problem areas ( such as wastes, cycle time inefficiencies, etc),
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inefficiencies, etc), and suggest an improved process. Open and read the Process Improvement (Final Q 1)
document which describes the process steps in words and also includes a process map as a visual tool for understanding what's going on in each step. You will need to respond to the following three sub-questions:
FINAL Q1: 3 Attachments are the Q1
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I need the 3 part question answered. This is everything in the question.. Understand that there is NOTHING INCOMPLETE, I have added everything that was sent to us.
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a. Of the 9 process steps in the Process Improvement (Final Q 1) document, which specific steps in that process are experiencing lean wastes and/or process cycle time issues (please note, there is more than one step experiencing issues). In your response, name the process step, and/or the transfer interface between steps, and what waste(s) or cycle time issue is involved. Be sure to use standard lean/six sigma terminology that we used in the course when referring to any of the quality concepts; e.g., transportation waste when referring to situations involving a lot of moving around from one place to another.
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b. Which of the process steps you identified in part a do you believe could benefit from process improvement and why?
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c. What changes would you institute in the process to improve the steps you cited in part b of this question and describe how those changes improves the process. Be specific about which process step(s) your improving and thoroughly describe the improvement to that step. [Note: This question ties to what you decided was important in part b question above.] Also, when answering how you would improve a given process step, assume you have an unlimited budget and personnel resources and you can do mostly anything you want as long as it doesn't violate the laws of physics or the judicial system. Be cautious though because process improvement is designed to save time, money, and resources in doing the needed work.For example, automation is good, and also potentially expensive, so is it worth it for the improvement? - you will have to be the judge of that.
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5.You design a triangular garden for a park. One side of the garden has a length 60 m and another
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has length 80 m. This graph shows how the area of the garden is related to the length of the third side.
a) Describe the relation ship between the length of the third side and the area of the garden
b) How could you use the graph to decide what the length of the third side should be in each situation
bb) you want the area of the garden to be 1500 metersquare
bbb) you want the garden to have the maximum possible area
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