2.Respond to ALL FOUR QUESTIONS. Each question carries 5 marks. Response to each question attempted should be at least 500
ould be at least 500 words. The document should adhere to APA guidelines. Please state the question and then post your answer below the Question.
Q1. How does marketing research help in the marketing planning process? Use a hypothetical business (e.g. a small sporting goods store, local hardware manufacturing small business, an independent publishing company, etc.) to discuss how market research helps in compiling market intelligence with regard to aspects such as product decisions, customer segmentation decisions, brand and pricing decisions, keeping stakeholders happy.
Q2. NuVision Lens, a mail-order contact lens company has struggled to break even after being five years in the eyewear market. The company’s founders had thought that high demand would exist for mail-order supply as a low-cost alternative to purchasing contact lenses at optical outlets. However, the market share of NuVision continues to be much less than the retail stores. NuVision Lens has hired you as their marketing consultant. Outline the steps that you will take to formulate a problem statement and research objective on the above situation.
Q3. Your friend, Ms.Destiny Brown is the CEO and founder of ‘Hide and Chic’ an upscale leather goods store based in Houston, Texas. Ms. Brown is actively considering to expand her company’s product line to include sports accessories including golf gloves, premium quality leather grips for tennis, squash, racquetball, badminton rackets, leather sports bags, etc. She has hired you to undertake a marketing research study to determine whether a market exists among retail outlets and sporting goods distributors in Houston, for these specialty items under the ‘Hide and Chic’ brand name.
Define and describe the target population for this study?
Discuss the sampling methods that could be used in this study.
Recommend, with reasons, the most optimal sampling procedures for this study.
Q4. Farm Fresh Grocery’ (FFG) has always used paper bags for sacking groceries. However, management has noticed that some competitors are offering reusable bags to their customers. FFG management has asked you to find out if its current customers would prefer bringing the reusable bags every time they visit the FFG store. A) Select two projective techniques to use in your research. Give reasons for your choice. B) Describe in detail how your two chosen techniques would be applied to this research problem.
3.Length: 500-750 words
Prompt: Egalia’s Daughters (1977) is a “satire of the sexes” in which traditional Western gender roles
which traditional Western gender roles are reversed. Read the introductory chapterPreview the document. Write a paper analyzing what traditional Western gender roles are “reversed” in the kingdom of Egalia. How does language help to define the roles? Do you think the author believes in natural gender roles or does she believe they are socially constructed? Why?
Organize your paper into paragraphs; try to focus each paragraph on a particular idea which includes an argumentative claim and evidence to support it.
Citations may be parenthetical with page number. For example, (10). Use quotation marks for direct quotes.
5.URGENT PLZZZ PLZZ ANSWER
Coupon redemption, a strategy for spurring sales, is the variable of interest to this study.
erest to this study.
Needless to say, this sales strategy will be effective when the distribution channels for the product in question are well planned, when there is sufficient advertising to let the consumers know about the promotion, when the package clearly indicates the coupon redemption scheme with the expiration date, if any, and the packaging of the product is of the right size (neither too big nor too small to serve the needs of the consumer). Of course, all these factors will not help, unless there is an established frequent need for the product for consumers.
Develop a theoretical framework for the above mentioned scenario.
Read the following information identify the concepts and develop a conceptual model for the scenario below.
Incidence of smoking in movies has started to increase again, after having declined for several decades. According to the National Cancer Institute smoking is seen in at least three out of four contemporary box office hits. What's more, identifiable cigarette brands appeared in about one-third of all movies in 2019. Exposure to smoking in movies is an important predictor of adolescent smoking initiation: smoking in movies has been shown to affect adolescents' intentions to start smoking. In turn, the intentions to start smoking are determined by a more positive attitude toward smoking after seeing a film character smoke. Recent research has revealed that the relationship between seeing a film character smoke and the attitude toward smoking is stronger when a person's identification with a film character increases. These findings are consistent with social learning theory, which predicts that attitudes and behaviors are modeled by observing the behaviors of others.
HELP URGENT PLZ
QUESTION IS NOT INCOMPLETE OR MISSING
1)Dorothy Dunning , Chief Production Manager , was on top of the world just two years ago . In her nontraditional job , she was cited to be the real backbone of the company , and her performance was in no small measure responsible for the mergers the institution was contemplating with other well - known global corporations . Of late though , the products of the company had to be recalled several times owing to safety concerns . Quality glitches and production delays also plagued the company . To project a good image to consumers , Dunning developed a very reassuring web site and made sweeping changes in the manufacturing processes to enhance the quality of the product , minimize defects , and enhance the efficiency of the workers , A year after all these changes , the company continues to recall defective products !
Do you think so research might have solved the Dorothy problem , if yes how ? (Be specific while answering and plan the body of writing recalling the concept of research ) 3marks
2) The GAAP ( Generally Accepted Accounting Principles ) do an unacceptable job of accounting for the principal activities of the Information Age companies . Today , investors are in the dark because the accounting is irrelevant . The basic purpose of accounting is to provide useful information to help investors make rational investment , credit , and similar decisions , but today's most important assets and activities - intellectual capital and knowledge work are totally ignored . Professor Robert A. Howell wants to reform the accounting system with the goal of making clear the measurement of how companies produce cash and create value .
How would you define the problem in the following case ? 2 MARKS
6.Fox News recently reported the results of a public opinion poll on supporting Trump that asked:
“Since he became the president,
Since he became the president, did President Trump act with the transparency and the integrity
that you expect from a president?” 675 voters responded the poll and 351 responded “YES.”
Assume that 40% of the U.S. population supports Trump.
a. Define a binary random variable, Y, for supporting Trump (Y=1) vs. not (Y=0).
Calculate the population mean (????????) and variance (????????
) for supporting Trump.
b. Calculate the sample mean ????̅ and the sample standard deviation of ????̅ (????????̅ ) for the poll.
c. Calculate the standard error of ????̅ and construct a 95% confidence interval from the
poll using ????̅ and its sample standard error.
d. Conduct a two-sided hypothesis test at 5% significance level to determine whether
40% of the U.S. population supports Trump. State the null and the alternative
hypotheses, calculate the test statistics and the associated p-value, and conclude. Is
the Fox News survey reliable? Why? Why Not?
e. Suppose that you wanted to design a survey that had a margin of error of at most 1%.
That is: the difference between the upper bound and the lower bound of the
confidence interval should be a maximum of 2 percentage points. For example, for
????̅ = 0.52 you are aiming for the 95 % CI to be [0.51 0.53].
How large should n be if the survey uses simple random sampling?
8.The regression specified for private investment is I = α1 + α2 Y + α3 CRD + u . The
estimating the regression are presented below. The sample covers the annual series spanning from 1981-2018.
Î1 = 2.4 + 0.75 Y1 + 0.45 CRD1
(1.02) (0.26) (0.12)
R2 = 0.78 D-W-d= 1.15 where I, Y and represent real private investment, real GDP and real credits respectively.
a) Suppose you would like to perform the test for the first order autocorrelation using the LM type test technique. Define the auxiliary regression to this end. Also suppose you found R-squared from the auxiliary regression to be 0.62, perform the LM test for the first order autocorrelation
b)Suppose you confirmed that there is a first order autocorrelation problem in the error term, show how you use the GLS (Cochrane-Orchutt two step method) method to overcome the problem