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tline should provide a very brief overview of what you think you will do in the Policy Brief. The Annotated Bibliography requires you to summarize at least three peer-reviewed scholarly sources you will cite in the Policy Brief. This assignment is designed to get you thinking about your topic in a way that clearly anticipates the writing you will do for the Policy Brief. We want you to brainstorm and do a bit of research well in advance of the deadline for the Policy Brief and, most importantly, we want you to put your ideas down on paper so that we can give you feedback before writing the actual Policy Brief. In other words, we are asking you to submit an Outline and Annotated Bibliography so that we can help you write the best Policy Brief possible. Your Outline should be divided into the following five sections and should be written in complete sentences: I. Audience: Identify the audience you are addressing and consider what that audience is interested in. Who are you talking to in the Policy Brief and what does this suggest about the approach you should take? (75-100 words). II. Problem: State how you know the issue exists. What is the proof that students need to improve this skill? (125-150 words). III. Importance of Problem: Indicate why this problem matters. What are the consequences of the problem not being addressed? Why do students need to improve this skill? (100 words) IV. Solution: Identify your preferred solution. What solution will work in your context and why? (75-100 words) V. Alternative Solution: Identify at least one other possible solution. What other solutions did you consider? (75-100 words) The total length of the Outline should be between 450 and 550 words. When you submit your Outline, you must also include an Annotated Bibliography. An Annotated Bibliography is an alphabetical list of research sources that provides bibliographical data (the title, author, date, publisher, etc.) and a short summary or annotation of the source. Your Annotated Bibliography should contain a minimum of three scholarly or peer-reviewed sources, each with an accompanying annotation that is between 150 and 250 words long. The annotations must summarize the research question or thesis, research methodology, results, and conclusion. Annotations must include summaries and paraphrased information, NOT quotations. A good annotation will include two separate paragraphs: 1) a paragraph summarizing the research question or thesis, research methodology, results and conclusion; and 2) a paragraph commenting on why this source is relevant for your research.

ies examined in class. This paper is not a literature review, though a literature review is part of your work. As this course takes place in a compressed timeline, I provided some suggestions for research topics. Feel free to use one of these as a springboard or propose your own. At the end of the second week of class, students submit a three-page research paper prospectus. A research prospectus is a preliminary plan for conducting a study. This is not a detailed and technical research proposal, but rather, an analysis of the issues likely confronted in such a study. In essence, it is a preliminary proposal of work. Research Paper Prospectus Elements To complete the Research Paper Prospectus, consider the following elements. While the prospectus is limited to three pages of body content, remember, students must cover each of these areas as relevant to the plan for research: Research Problem. What is the research problem? A problem is a situation when left untreated, produces a negative consequence for a group, an institution, or a(n) individual(s). What makes it a problem? For whom? Who says so? Assumptions. On what assumptions is the work based? Which assumptions are verifiable in literature? Which assumptions are speculative? Theoretical Issues. What theoretical issues arise from the study? For example, "theoretically," how is the problem and suspected results explained to other scholars? Is there a behavior view? A social systems view? Are there other theoretical orientations to consider in the study's design? Literature Review. What, in general, does the literature say about the topic? While more development is expected for the final paper, a review of major theories, research, and writers in the field is needed. Research Questions. Based on the problem, what are the research questions to be answered? How and why will answering the questions contribute to solving the research problem? Remember....a research question can only be answered with empirical data or information. General Research Plan. In general, what research is necessary to answer the research question. What kind of data is needed? Specify the type, such as surveys, observations, or interviews. Who is to be studied and why? How is the data reduced and made sense of? How is the quality of the data assured? Anticipated Difficulties and Pitfalls. What kind of difficulties and pitfalls are expected in a study of this nature? What can be done to prevent them or minimize their effects? Anticipated Benefits. Who will benefit from the fact this research is undertaken? How? Why? Who might be disturbed by this proposed study? How? Why? Paper Format Requirements The Research Paper Prospectus is presented in standard APA 7 format, with a cover page, running head, body, and references list. The cover page and references do not count toward the three-page requirement. The body uses headers and in-text citations in the manner prescribed by APA. Students should include any references they know at the time they submit the prospectus, though it is expected the references may change or increase in number. Full and complete adherence to APA is required. APA Basics As APA format is the rule, remember the formatting rules shown on the Sample Paper (Links to an external site.): Times New Roman, 12pt 1" margins on all sides Double spaced, with extra line spaces removed (see below) Page numbers in the upper right Two spaces after concluding punctuation 150-250 word abstract with keywords APA-style in-text citations and quote format. Use the Purdue OWL in-text citation information (Links to an external site.)to help you. Alphabetical (by author) reference page with correct reference format. DO NOT trust the reference generator in your word processing program. It is WRONG! Use the Purdue OWL references information (Links to an external site.)to correctly structure references and do so manually.

consulting basis by Loving Organic Foods. In order to get a better idea of what might have motivated customers’ buying habits you are asked to analyze the ages of the customers who have purchased organic foods over the past 3 months. Past research done by the Diligent Consulting Group has shown that different age groups buy certain products for different reasons. Loving Organic Foods has sent a survey to 200 customers who have previously purchased organic foods, and 124 customers have responded. The survey includes age data of past customers who purchased organic foods in the previous quarter. Case Assignment Using Excel, create a frequency distribution (histogram) of the age data that was captured from the survey. You should consider the width of the age categories (e.g., 5 years, 10 years, or other). That is, which age category grouping provides the most useful information? Once you have created this histogram, determine the mean, median, and mode. After you have reviewed the data, write a report to your boss that briefly describes the results that you obtained. Make a recommendation on how this data might be used for marketing purposes. Be sure to conduct adequate research on organic foods industry, organic market analysis, and healthy food industry using IBISWorld database or other databases such as Business Source Complete (EBSCO) and Business Source Complete - Business Searching Interface in our online library. Provide a brief description on the industry background and the consumer changing attitudes and behavior toward healthy lifestyles. Also identify the customer demographics of organic food industry and explain how the customers of Loving Organic Foods are different from this target market. Data: Download the Excel-based data file with the age data of the 124 customers: Data chart for BUS520 Module 1 Case. Use these data in Excel to create your histogram. Assignment Expectations Excel Analysis Complete analysis in Excel using the Histogram function. Please watch the following video which covers how to create a histogram in Excel: https://www.youtube.com/watch?v=GL91GrVf3EY If you are not so familiar with Excel, refer to the following link on Excel training videos: https://support.office.com/en-us/article/Excel-training-9bc05390-e94c-46af-a5b3-d7c22f6990bb?ui=en-US&rs=en-US&ad=US Check the professional market research reports from the IBISWorld database to conduct the industry analysis. IBISWorld can be accessed in the Trident Online Library. IBISWorld Overview (n.d.). IBISWorld, Inc., New York, NY. IBISWorld Forecast (n.d.). IBISWorld, Inc., New York, NY. IBISWorld Data and Sources (n.d.). IBISWorld, Inc., New York, NY. IBISWorld Navigation Tips (n.d.). IBISWorld, Inc., New York, NY. Written Report Length requirements: 4–5 pages minimum (not including Cover and Reference pages). NOTE: You must submit 4–5 pages of written discussion and analysis. This means that you should avoid use of tables and charts as “space fillers.” Provide a brief introduction to/background of the problem. Provide a brief description of organic food industry and target market characteristics such as their demographics, lifestyles and shopping behaviors. Provide a written analysis that supports your Histogram age groups (bins). Based on your analysis of the histogram data, provide complete and meaningful recommendations as the data relates to Loving Organic Foods’s marketing strategy. Write clearly, simply, and logically. Use double-spaced, black Verdana or Times Roman font in 12 pt. type size. Have an introduction at the beginning to introduce the topics and use keywords as headings to organize the report. Avoid redundancy and general statements such as "All organizations exist to make a profit." Make every sentence count. Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words. Upload both your written report and Excel file to the case 1 Dropbox.