s the 6 pillars of a social media marketing plan that are needed to achieve the company's goals; set social media marketing goals, research audience, analyze competition, establish important metrics, asses results and optimize. I am going to go into detail about each pillar for this paragraph. My second point is "Once the marketing plan is set in place, business uses social media to facilitate consumers through the purchase process." I am going to talk about the stages of the purchasing process. My first two points flow together in my opinion. I am not sure what my third point will be. I want to talk about how the business uses social media to reach out to consumers and inform them about their product. The business also uses social media platforms to interact with social influencers who can promote their products on their social media. My idea of the third point does not really flow well with my first two points. Can you help me with a third point that does flow together with my first two? I am sorry if this is a bit confusing. Time is really against me on this one.