r the question:
List the method used to inspire each of the 5 Concepts
a. 1 must be inspired by an “adjacent” category’s emerging segment, trend, feature, or attributes b. 1 must be inspired from another market leader (market leader: Louis Vuitton)
c. 2 must be from the team’s PESTEL-C analysis
d. 1 must be from a problem analysis (i.e., reviews, user feedback) and/or other “problem” input (personal experiences)