1.Please read: Nohria, N., Groysberg, B., Lee, L.–E.(2008). Employee Motivation, Harvard Business Review, 86 (78), p78-84.
And answer the following
view, 86 (78), p78-84.
And answer the following questions:
1.Which motivation theory does Nohria et al.’s (2008, p. 80) model on the “the four drives that underline motivation” relate to?
2.Which of the ‘drivers’ best fit you and why?
3.Now read “the organizational levers of motivation” and refer to the model on “how to fulfill the drivers that motivate employees” (Nohria et al., 2008, p. 81-82). Are the author’s suggestions to motivate sufficient? Why (not)?
4.Read the section on the importance of management. How important do you see management as a driving force for motivation?
5.What is your overall take on the article? Is it the solution to motivation for millennials or Gen Zers like you?
For all annotation, your final submission should include the:
• Completed Annotation in MS Words or Pdf format.
Your article annotation
mpleted Annotation in MS Words or Pdf format.
Your article annotation should have four sections as described below:
Section 1 – Article Information Marks: 1
1. Title of the Article
2. Name of the Author(s)
3. Source of the Article
a. Journal Name
b. Publication Details – Year, Volume, Issue, and page nos.
Section 2 – Preliminary Analysis (1 Paragraph). Marks: 2
1. Purpose of Research – summarize aim of the study and specific research objectives
2. Nature of Research – is the study exploratory, descriptive, causal?
3. Theoretical Framework – describe the model followed or proposed in the study
4. Conclusion – summarize the major findings of the study.
Section 3 – Methods & Empirics (3 Paragraphs). Marks: 3
1. Research Method – describe in detail the research method used in this study.
If the author(s) does not discuss the research method in detail, or the explanation is not clear from the article, please refer to external sources.
2. Data Collection
a. Identify the prime mode of data collection.
b. Describe the process of data collection.
c. Discuss the measuring instrument.
3. Sampling Technique
a. Identify the target population.
b. Describe the sampling technique.
c. Assess how well the sample represents the population.
4. Goodness of Measures & Analysis
a. Describe the efforts made by the researcher(s) to ensure reliability & validity of the study.
b. Describe the tools used for analyzing the data.
Section 4 – Critical Review (2 Paragraphs). Marks: 4
Use this space to note your overall evaluation of the article. In your opinion, how good this article was compared to other articles, either in the discipline/area, or in the same journal
3.ou are a consultant who works for the Diligent Consulting Group. In this Case, you are engaged on a consulting
consulting basis by Loving Organic Foods. In order to get a better idea of what might have motivated customers’ buying habits you are asked to analyze the ages of the customers who have purchased organic foods over the past 3 months. Past research done by the Diligent Consulting Group has shown that different age groups buy certain products for different reasons. Loving Organic Foods has sent a survey to 200 customers who have previously purchased organic foods, and 124 customers have responded. The survey includes age data of past customers who purchased organic foods in the previous quarter.
Using Excel, create a frequency distribution (histogram) of the age data that was captured from the survey. You should consider the width of the age categories (e.g., 5 years, 10 years, or other). That is, which age category grouping provides the most useful information? Once you have created this histogram, determine the mean, median, and mode.
After you have reviewed the data, write a report to your boss that briefly describes the results that you obtained. Make a recommendation on how this data might be used for marketing purposes. Be sure to conduct adequate research on organic foods industry, organic market analysis, and healthy food industry using IBISWorld database or other databases such as Business Source Complete (EBSCO) and Business Source Complete - Business Searching Interface in our online library. Provide a brief description on the industry background and the consumer changing attitudes and behavior toward healthy lifestyles. Also identify the customer demographics of organic food industry and explain how the customers of Loving Organic Foods are different from this target market.
Data: Download the Excel-based data file with the age data of the 124 customers: Data chart for BUS520 Module 1 Case. Use these data in Excel to create your histogram.
Complete analysis in Excel using the Histogram function. Please watch the following video which covers how to create a histogram in Excel: https://www.youtube.com/watch?v=GL91GrVf3EY
If you are not so familiar with Excel, refer to the following link on Excel training videos: https://support.office.com/en-us/article/Excel-training-9bc05390-e94c-46af-a5b3-d7c22f6990bb?ui=en-US&rs=en-US&ad=US
Check the professional market research reports from the IBISWorld database to conduct the industry analysis. IBISWorld can be accessed in the Trident Online Library.
IBISWorld Overview (n.d.). IBISWorld, Inc., New York, NY.
IBISWorld Forecast (n.d.). IBISWorld, Inc., New York, NY.
IBISWorld Data and Sources (n.d.). IBISWorld, Inc., New York, NY.
IBISWorld Navigation Tips (n.d.). IBISWorld, Inc., New York, NY.
Length requirements: 4–5 pages minimum (not including Cover and Reference pages). NOTE: You must submit 4–5 pages of written discussion and analysis. This means that you should avoid use of tables and charts as “space fillers.”
Provide a brief introduction to/background of the problem.
Provide a brief description of organic food industry and target market characteristics such as their demographics, lifestyles and shopping behaviors.
Provide a written analysis that supports your Histogram age groups (bins).
Based on your analysis of the histogram data, provide complete and meaningful recommendations as the data relates to Loving Organic Foods’s marketing strategy.
Write clearly, simply, and logically. Use double-spaced, black Verdana or Times Roman font in 12 pt. type size.
Have an introduction at the beginning to introduce the topics and use keywords as headings to organize the report.
Avoid redundancy and general statements such as "All organizations exist to make a profit." Make every sentence count.
Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words.
Upload both your written report and Excel file to the case 1 Dropbox.