1.Respond to ALL FOUR QUESTIONS. Each question carries 5 marks. Response to each question attempted should be at least 500
ould be at least 500 words. The document should adhere to APA guidelines. Please state the question and then post your answer below the Question.
Q1. How does marketing research help in the marketing planning process? Use a hypothetical business (e.g. a small sporting goods store, local hardware manufacturing small business, an independent publishing company, etc.) to discuss how market research helps in compiling market intelligence with regard to aspects such as product decisions, customer segmentation decisions, brand and pricing decisions, keeping stakeholders happy.
Q2. NuVision Lens, a mail-order contact lens company has struggled to break even after being five years in the eyewear market. The company’s founders had thought that high demand would exist for mail-order supply as a low-cost alternative to purchasing contact lenses at optical outlets. However, the market share of NuVision continues to be much less than the retail stores. NuVision Lens has hired you as their marketing consultant. Outline the steps that you will take to formulate a problem statement and research objective on the above situation.
Q3. Your friend, Ms.Destiny Brown is the CEO and founder of ‘Hide and Chic’ an upscale leather goods store based in Houston, Texas. Ms. Brown is actively considering to expand her company’s product line to include sports accessories including golf gloves, premium quality leather grips for tennis, squash, racquetball, badminton rackets, leather sports bags, etc. She has hired you to undertake a marketing research study to determine whether a market exists among retail outlets and sporting goods distributors in Houston, for these specialty items under the ‘Hide and Chic’ brand name.
Define and describe the target population for this study?
Discuss the sampling methods that could be used in this study.
Recommend, with reasons, the most optimal sampling procedures for this study.
Q4. Farm Fresh Grocery’ (FFG) has always used paper bags for sacking groceries. However, management has noticed that some competitors are offering reusable bags to their customers. FFG management has asked you to find out if its current customers would prefer bringing the reusable bags every time they visit the FFG store. A) Select two projective techniques to use in your research. Give reasons for your choice. B) Describe in detail how your two chosen techniques would be applied to this research problem.
6.Hi, I have one question on my math homework that I can't seem to figure out. Please help me! Here
is Imagine that in the voting for a certain award, 7 points are awarded for first place, 4 points for second, 3 points for third, 2 points for fourth, and 1 point for fifth. Suppose there were five candidates (A, B, C, D, and E) and 47 voters. When the points were tallied, A had 155 points, B had 173 points, C had 170 points, and D had 154 points. Find how many points E had and give the ranking of the candidates. (Hint: Each of the 47 ballots hands out a fixed number of points. Figure out how many, and take it from there.)
7.To whom it may concern,
If you could mark this assessment task which is a research paper out of 100% please
00% please and give it a grade of more then 50% and if you can't do that please don't mark my assignment. Attached with this message is my assignment that I completed on microsoft word and another document attached with this message which has the marking rubric on this research paper. This webpage has a little bit of information about the assignment's question on it and this webpage is http://www1.rmit.edu.au/courses/LAW25371850. This lesson is for 5 minutes as well please.