2.ou are a consultant who works for the Diligent Consulting Group. In this Case, you are engaged on a consulting
consulting basis by Loving Organic Foods. In order to get a better idea of what might have motivated customers’ buying habits you are asked to analyze the ages of the customers who have purchased organic foods over the past 3 months. Past research done by the Diligent Consulting Group has shown that different age groups buy certain products for different reasons. Loving Organic Foods has sent a survey to 200 customers who have previously purchased organic foods, and 124 customers have responded. The survey includes age data of past customers who purchased organic foods in the previous quarter.
Using Excel, create a frequency distribution (histogram) of the age data that was captured from the survey. You should consider the width of the age categories (e.g., 5 years, 10 years, or other). That is, which age category grouping provides the most useful information? Once you have created this histogram, determine the mean, median, and mode.
After you have reviewed the data, write a report to your boss that briefly describes the results that you obtained. Make a recommendation on how this data might be used for marketing purposes. Be sure to conduct adequate research on organic foods industry, organic market analysis, and healthy food industry using IBISWorld database or other databases such as Business Source Complete (EBSCO) and Business Source Complete - Business Searching Interface in our online library. Provide a brief description on the industry background and the consumer changing attitudes and behavior toward healthy lifestyles. Also identify the customer demographics of organic food industry and explain how the customers of Loving Organic Foods are different from this target market.
Data: Download the Excel-based data file with the age data of the 124 customers: Data chart for BUS520 Module 1 Case. Use these data in Excel to create your histogram.
Complete analysis in Excel using the Histogram function. Please watch the following video which covers how to create a histogram in Excel: https://www.youtube.com/watch?v=GL91GrVf3EY
If you are not so familiar with Excel, refer to the following link on Excel training videos: https://support.office.com/en-us/article/Excel-training-9bc05390-e94c-46af-a5b3-d7c22f6990bb?ui=en-US&rs=en-US&ad=US
Check the professional market research reports from the IBISWorld database to conduct the industry analysis. IBISWorld can be accessed in the Trident Online Library.
IBISWorld Overview (n.d.). IBISWorld, Inc., New York, NY.
IBISWorld Forecast (n.d.). IBISWorld, Inc., New York, NY.
IBISWorld Data and Sources (n.d.). IBISWorld, Inc., New York, NY.
IBISWorld Navigation Tips (n.d.). IBISWorld, Inc., New York, NY.
Length requirements: 4–5 pages minimum (not including Cover and Reference pages). NOTE: You must submit 4–5 pages of written discussion and analysis. This means that you should avoid use of tables and charts as “space fillers.”
Provide a brief introduction to/background of the problem.
Provide a brief description of organic food industry and target market characteristics such as their demographics, lifestyles and shopping behaviors.
Provide a written analysis that supports your Histogram age groups (bins).
Based on your analysis of the histogram data, provide complete and meaningful recommendations as the data relates to Loving Organic Foods’s marketing strategy.
Write clearly, simply, and logically. Use double-spaced, black Verdana or Times Roman font in 12 pt. type size.
Have an introduction at the beginning to introduce the topics and use keywords as headings to organize the report.
Avoid redundancy and general statements such as "All organizations exist to make a profit." Make every sentence count.
Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words.
Upload both your written report and Excel file to the case 1 Dropbox.
3.URGENT PLZZZ PLZZ ANSWER
Coupon redemption, a strategy for spurring sales, is the variable of interest to this study.
erest to this study.
Needless to say, this sales strategy will be effective when the distribution channels for the product in question are well planned, when there is sufficient advertising to let the consumers know about the promotion, when the package clearly indicates the coupon redemption scheme with the expiration date, if any, and the packaging of the product is of the right size (neither too big nor too small to serve the needs of the consumer). Of course, all these factors will not help, unless there is an established frequent need for the product for consumers.
Develop a theoretical framework for the above mentioned scenario.
Read the following information identify the concepts and develop a conceptual model for the scenario below.
Incidence of smoking in movies has started to increase again, after having declined for several decades. According to the National Cancer Institute smoking is seen in at least three out of four contemporary box office hits. What's more, identifiable cigarette brands appeared in about one-third of all movies in 2019. Exposure to smoking in movies is an important predictor of adolescent smoking initiation: smoking in movies has been shown to affect adolescents' intentions to start smoking. In turn, the intentions to start smoking are determined by a more positive attitude toward smoking after seeing a film character smoke. Recent research has revealed that the relationship between seeing a film character smoke and the attitude toward smoking is stronger when a person's identification with a film character increases. These findings are consistent with social learning theory, which predicts that attitudes and behaviors are modeled by observing the behaviors of others.
HELP URGENT PLZ
QUESTION IS NOT INCOMPLETE OR MISSING
1)Dorothy Dunning , Chief Production Manager , was on top of the world just two years ago . In her nontraditional job , she was cited to be the real backbone of the company , and her performance was in no small measure responsible for the mergers the institution was contemplating with other well - known global corporations . Of late though , the products of the company had to be recalled several times owing to safety concerns . Quality glitches and production delays also plagued the company . To project a good image to consumers , Dunning developed a very reassuring web site and made sweeping changes in the manufacturing processes to enhance the quality of the product , minimize defects , and enhance the efficiency of the workers , A year after all these changes , the company continues to recall defective products !
Do you think so research might have solved the Dorothy problem , if yes how ? (Be specific while answering and plan the body of writing recalling the concept of research ) 3marks
2) The GAAP ( Generally Accepted Accounting Principles ) do an unacceptable job of accounting for the principal activities of the Information Age companies . Today , investors are in the dark because the accounting is irrelevant . The basic purpose of accounting is to provide useful information to help investors make rational investment , credit , and similar decisions , but today's most important assets and activities - intellectual capital and knowledge work are totally ignored . Professor Robert A. Howell wants to reform the accounting system with the goal of making clear the measurement of how companies produce cash and create value .
How would you define the problem in the following case ? 2 MARKS