1.Part I. Reaction Paper
Read and understand the text below. Follow outline in writing your reaction paper at least 250-750
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paper at least 250-750 words.
1. Introduction
2. Thesis Statement
3. Supporting details
4. Conclusion
The Digital Divide: The Challenge of Technology and Equity
(1) Information technology is influence the way many of us live and work today. We use the internet to look and apply for jobs, shop, conduct research, make airline reservations, and explore areas of interest. We use Email and internet to communicate instantaneously with friends and business associates around the world. Computers are commonplace in homes and the workplace.
(2) Although the number of internet users is growing exponentially each year, most of the worlds population does not have access to computers of the internet. Only 6 percent of the population in the developing countries are connected to telephones. Although more than 94 percent of U.S households have telephones, only 56 percent
have personal computers at home and 50 percent have internet access. The lack of what most of us would consider a basic communication necessity the telephone does not occur just in developing nations. On some Native American reservations only 60 percent of the residents have a telephone. The move to wireless connectivity may eliminate the need for telephone lines, but it does not remove the barrier to equipment costs.
(3) Who has internet access? The digital divide between the populations who have access to the internet and information technology tools and those who dont is based on income, race, education, household type, and geographic location, but the gap between groups is narrowing. Eighty-five percent of households with an income
over $75,000 have internet access, compared with less than 20 percent of the households with income under $15,000. Over 80 percent of college graduates use the internet as compared with 40 percent of high school completers and 13 percent of high school dropouts. Seventy-two percent of household with two parents have internet access; 40 percent of female, single parent households do. Differences are also found among households and families from different racial and ethnic groups. Fifty-five percent of white households, 31 percent of black households, 32 percent of Latino households, 68 percent of Asian or Pacific Islander households, and 39 percent of American Indian, Eskimos, or Aleut households have access to the internet. The number of internet users who are children under nine years old and persons over fifty has more than triple since 1997. Households in inner cities are less likely to have computers and internet access than those in urban and rural areas, but the differences are no more than 6 percent.
(4) Another problem that exacerbates these disparities is that African-American, Latinos, and Native Americans hold few of the jobs in information technology. Women about 20 percent of these jobs and receiving fewer than 30 percent of the Bachelors degrees in computer and information science. The result is that women and members of the most oppressed ethnic group are not eligible for the jobs with the highest salaries at graduation. Baccalaureate candidates with degree in computer science were offered the highest salaries of all new college graduates.
(5) Do similar disparities exist in schools? Ninety-eight percent of schools in the country are wired with at least one internet connection. The number of classrooms with internet connection differs by the income level of students. Using the percentage of students who are eligible for free lunches at a school to determine income level, we see that the higher percentage of the schools with more affluent students have wired classrooms than those with high concentrations of low-income students.
(6) Access to computers and the internet will be important in reducing disparities between groups. It will require higher equality across diverse groups whose members develop knowledge and skills in computer and information technologies. The field today is overrepresented by white males. If computers and the internet are to be used to promote equality, they have to become accessible to schools cannot currently afford the equipment which needs to be updated regularly every three years or so. However, access alone is not enough; Students will have to be interacting with the technology in authentic settings. As technology has become a tool for learning in almost all courses taken by students, it will be seen as a means to an end rather than an end in itself. If it is used in culturally relevant ways, all students can benefit from its power.
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2.Respond to ALL FOUR QUESTIONS. Each question carries 5 marks. Response to each question attempted should be at least 500
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ould be at least 500 words. The document should adhere to APA guidelines. Please state the question and then post your answer below the Question.
Q1. How does marketing research help in the marketing planning process? Use a hypothetical business (e.g. a small sporting goods store, local hardware manufacturing small business, an independent publishing company, etc.) to discuss how market research helps in compiling market intelligence with regard to aspects such as product decisions, customer segmentation decisions, brand and pricing decisions, keeping stakeholders happy.
Q2. NuVision Lens, a mail-order contact lens company has struggled to break even after being five years in the eyewear market. The company’s founders had thought that high demand would exist for mail-order supply as a low-cost alternative to purchasing contact lenses at optical outlets. However, the market share of NuVision continues to be much less than the retail stores. NuVision Lens has hired you as their marketing consultant. Outline the steps that you will take to formulate a problem statement and research objective on the above situation.
Q3. Your friend, Ms.Destiny Brown is the CEO and founder of ‘Hide and Chic’ an upscale leather goods store based in Houston, Texas. Ms. Brown is actively considering to expand her company’s product line to include sports accessories including golf gloves, premium quality leather grips for tennis, squash, racquetball, badminton rackets, leather sports bags, etc. She has hired you to undertake a marketing research study to determine whether a market exists among retail outlets and sporting goods distributors in Houston, for these specialty items under the ‘Hide and Chic’ brand name.
Define and describe the target population for this study?
Discuss the sampling methods that could be used in this study.
Recommend, with reasons, the most optimal sampling procedures for this study.
Q4. Farm Fresh Grocery’ (FFG) has always used paper bags for sacking groceries. However, management has noticed that some competitors are offering reusable bags to their customers. FFG management has asked you to find out if its current customers would prefer bringing the reusable bags every time they visit the FFG store. A) Select two projective techniques to use in your research. Give reasons for your choice. B) Describe in detail how your two chosen techniques would be applied to this research problem.
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3.1. Estimate a second stage (also called the stable stage) growth rate in dividends, g2, for use in the Two-Stage
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he Two-Stage DDM. Your estimate for g2 is the growth rate that you expect will continue “forever” in the second stage. Your estimate for g2 should not be much greater than the expected future growth in the overall economy (expected growth in GDP). Why? LIST your estimate for g2 and provide a short paragraph that EXPLAINS your reasoning AND the source of your estimate for long-term growth in GDP. Finally, estimate and LIST a price per share for KO using your estimates for g1, N, Re, g2 and KO’s current annual dividend (most recent quarterly dividend x 4) as D(0) in the Two-Stage DDM (submit your spreadsheet).
2. Calculate KO’s FCFF for EACH of the past five (5) years using the financial statement data found in KO’s annual reports and using the FCFFM.xls template. The template will calculate the annual FCFF value for you, but you MUST insert the correct input values for Depreciation & Amortization, Capital Investment, Capital Sales, etc.
3. Assume that the average annual FCFF from Q5 is good estimate of KO’s FCFF(0) for use in the FCFM. LIST your estimate for FCFF(0) then estimate and LIST a price per share for KO using your estimates for g1, N, WACC, g2 and FCFF(0) in the Two-Stage FCFFM (submit your spreadsheet).Use the same estimate second stage or stable stage growth, g2, in the FCFFM that you selected for the DDM.
4. Apply Relative Valuation methods to Coca-Cola (KO) using the following three (3) popular relative valuation ratios - Price/Earnings, Price/Book, Price/Sales (call these three ratios Price/”X” ratios). Select at least five (5) comparable firms that are in the same industry as KO and use the average P/X ratio for the group of comparable firms in your valuation analysis. The P/X ratios for the template can be found by using the screener on the Finviz.comwebsite. Use the Relative Valuation (RV) Excel spreadsheet tab found in the Two Stage_DDM_FCFE_FCFF_RV.xlsx file.
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7.Company A has the current income statement below. Remember to show all your calculations for each question. Assuming a projected
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estion. Assuming a projected increase in sales of 12% annually, a gross profit margin this year of 19.23%, an operating profit margin this year of 16.31% and a called dividend each year of 16% of after tax earnings, 23.U0 P Flag question Finish attem Time left 2:2 (1) complete the income statement below; (3 points) (2) prepare two subsequent years of pro formas; (6 points) (3) what is the gross profit margin for year 2? (1 point) (4) what is the operating profit margin for year 2? (1 points) (5) what is the gross profit margin for year 3? (1 point) (6) what is the operating profit margin for year 3? (1 point) (7) what is the compound annual growth rate of dividends from year 1 to year 3? (3 points) (8) What is the growth rate of the company's after tax earnings from year 1 to 3? (3 points) (9) If the company too 45% of this year's net profits after taxes and invested in a new line of business with anticipated cash flows of $60,000, $65,000, $75,000 and $90,000 over the next four years, assuming a 10% discount rate, what is the projects NPV? (3 points) (10) Would you recommend the project considered in question 9 above? Why or why not? (1 point) Income Statement of Company A Sales Revenue $4,396,223 Less COGS Fixed Costs Variable costs (42%) Gross Profits Less Operating Expenses Fixed Expenses Variable Expenses (2.8%) Operating Profits Less Interest Expense (2.7%) Net Profits before Taxes Less Taxes (21%) Net profits after taxes Less Dividend Increased Retained Earnings
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10.Hello
I am a father of two children, one in the IB DP now, and the other is in 9th grade.
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oking for an online math and SAT/ACT tutor, possibly an IB Math tutor as well.
My children are native English speakers, but go to an international school. They are looking to attend an English speaking school for the university.
Can you please let me know the price range I am expected to pay per hour? Also, I haven’t had some of the best experiences in the past with someone claiming that they could help with SAT only to find out that they weren’t qualified. At this point, I will need a way to demonstrate your expertise as an SAT or ACT tutor. Also, for IB Math, if you are able to do both.
I look forward to hearing from you. Just to let you know, I have other friends looking for a similar tutor. Please make sure to send your CV, and a personal statement if you have one, so I can better understand your teaching/tutoring philosophy better.
Oh yes, where are you located for time zone differences?
Best,
Edward Rochman
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11.Professor Maya was interested in maximizing student learning in all her classes. She decided the best way to do that
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t way to do that would be to investigate her students’ test performance in a number of ways.
The first thing she did was separate her students’ test scores based on the time of day she held her lectures (morning vs evening). Next she recorded the type of test students were writing (multiple choice vs short answer). She selected a random sample of students from her morning (n = 6) and evening (n = 7) classes (total of 13) and recorded scores from two of their tests as shown below.
Morning
Evening
Multiple Choice
Short Answer
Multiple Choice
Short Answer
66
74
70
45
64
55
80
55
72
77
78
55
70
57
84
60
61
58
64
70
67
69
84
60
70
63
DATA Set 1:
Good morning sunshine. Is Time of Day important?
1. Prof. Maya recently read an article that concluded students retained more information when attending classes in the morning. Based on this finding she thought students in her morning class might have performed differently on their Short Answer test scores when compared to students in her evening class. Does the data support her hypothesis? [15 points]
Multiple Guess! Does Exam Type matter?
2. Prof. Maya also knew that students often did better on multiple-choice tests because they only have to recognize the information (rather than recall it). Given this, she thought students attending the morning class might perform differently on the Multiple-Choice test when compared to the Short Answer test. Does the data support her hypothesis? [15 points]
DATA Set 2:
We’ll try anything once. Does the new Tutorial Plan work?
3. Combining all of her students (and ignoring time of day), Prof. Maya asked her TAs to try a new – and very expensive - tutorial study plan. She then chose a random sample of 20 students to receive the new study plan and another sample of 30 to continue using the old study plan. Following an in-class quiz, she divided the students into 3 levels of achievement (below average, average, and above average), and then created the frequency table below. Does the new expensive tutorial study plan improve student performance? [15 points]
Below average
Average
Above Average
New plan
7
7
6
Old plan
6
15
9
DATA Set 3:
How are YOU doing?
4. Finally, Prof. Maya thinks that her 2018 class is doing better than her 2017 class did. She decided to collect a sample of test scores from the students in her course this year (combining all of the groups) and compare the average with her previous year’s class average. Does the data support her hypothesis? [15 points]
The 2017 class average = 63%
The 2018 sample size = 25
The 2018 sample standard deviation = 11
The 2018 sample average = use your actual midterm mark (yes, you the student reading this :)
Bonus: What does it all mean?
5. Bonus: IF Prof. Maya had complete control of how and when she ran her course in 2018, considering all the info you just found in the 3 data sets, write a brief statement of how you would recommend she set-up the course next year – and explain why. [5 points]
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12.Professor Maya was interested in maximizing student learning in all her classes. She decided the best way to do that
...
t way to do that would be to investigate her students’ test performance in a number of ways.
The first thing she did was separate her students’ test scores based on the time of day she held her lectures (morning vs evening). Next she recorded the type of test students were writing (multiple choice vs short answer). She selected a random sample of students from her morning (n = 6) and evening (n = 7) classes (total of 13) and recorded scores from two of their tests as shown below.
DATA Set 1:
Good morning sunshine. Is Time of Day important?
1. Prof. Maya recently read an article that concluded students retained more information when attending classes in the morning. Based on this finding she thought students in her morning class might have performed differently on their Short Answer test scores when compared to students in her evening class. Does the data support her hypothesis? [15 points]
Multiple Guess! Does Exam Type matter?
2. Prof. Maya also knew that students often did better on multiple-choice tests because they only have to recognize the information (rather than recall it). Given this, she thought students attending the morning class might perform differently on the Multiple-Choice test when compared to the Short Answer test. Does the data support her hypothesis? [15 points]
DATA Set 2:
We’ll try anything once. Does the new Tutorial Plan work?
3. Combining all of her students (and ignoring time of day), Prof. Maya asked her TAs to try a new – and very expensive - tutorial study plan. She then chose a random sample of 20 students to receive the new study plan and another sample of 30 to continue using the old study plan. Following an in-class quiz, she divided the students into 3 levels of achievement (below average, average, and above average), and then created the frequency table below. Does the new expensive tutorial study plan improve student performance? [15 points]
Below average
Average
Above Average
New plan
7
7
6
Old plan
6
15
9
DATA Set 3:
How are YOU doing?
4. Finally, Prof. Maya thinks that her 2018 class is doing better than her 2017 class did. She decided to collect a sample of test scores from the students in her course this year (combining all of the groups) and compare the average with her previous year’s class average. Does the data support her hypothesis? [15 points]
The 2017 class average = 63%
The 2018 sample size = 25
The 2018 sample standard deviation = 11
The 2018 sample average = use your actual midterm mark (yes, you the student reading this :)
Bonus: What does it all mean?
5. Bonus: IF Prof. Maya had complete control of how and when she ran her course in 2018, considering all the info you just found in the 3 data sets, write a brief statement of how you would recommend she set-up the course next year – and explain why. [5 points]
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13.Discussion Questions
“The Speech the Graduates Didn’t Hear” by Jacob Neusner
1. List four groups of people, besides the graduating seniors, that
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oups of people, besides the graduating seniors, that are the audience for this speech?
2. What is the name and position of the speaker of this speech?
3. Whom does the speaker claim to represent?
4. What is the speaker's attitude toward his audience?
5. What is the speaker’s attitude toward those whom he claims to represent?
6. Paraphrase the speaker's primary claim.
7. List two points that the speaker makes that support his primary claim.
8. Does the author use anecdotal, experimental, statistical, or testimonial evidence to support his primary claim Provide an example of his evidence.
9. The speaker is very quick to his conclusions. What logical fallacy might best serve as a counterargument to the speaker’s primary claim? Why?
10. Does Neusner use an inductive style of writing or a deductive style of writing? Explain the reasoning behind your answer.
Discussion Questions
Chapter Three and pages 383-385
1. In “Burn, Baby, Burn” by Jay Rubin, please quote his claim of value.
2. In “The Mistake of the Millennium” by Paul O’Brien, please quote his claim of fact.
3. In “We Make Money by Making You Feel Ugly” by Estelle Hartson, please quote her claim of policy.
4. On page 383, statement one is what type of claim? Why?
5. On page 383, statement two is what type of claim? Why?
6. On page 383, statement three is what type of claim? Why?
7. On page 383, statement four is what type of claim? Why?
8. On page 384, statement five is what type of claim? Why?
9. On page 384, statement six is what type of claim? Why?
10. On page 384, statement seven is what type of claim? Why?
11. On page 384, statement eight is what type of claim? Why?
12. On page 384, statement nine is what type of claim? Why?
13. On page 385, statement ten is what type of claim? Why? (Be careful.)
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